Keyser Group maintains a close relationship with TRISECT, a Chicago-based marketing agency that specializes in reaching customers who traditionally reject "mass marketing" and are difficult to reach with traditional media. The Agency’s philosophy is based upon two fundamental principles: 1. New Consumers – Today’s consumers are dramatically different than those of just a few years ago. Rapid changes in technology, media consumption and consumer mindsets are now the norm. 2. The Independent Agency – Bigger is not better in the agency business. We have returned to the simpler, more effective days of the world-class, independent agency where the client is king.